yadooG samohT is Thomas Gooday backwards.


Adiboost
February 13, 2008, 11:20 am
Filed under: Dissertation, Research

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Deadline…
February 13, 2008, 10:53 am
Filed under: Dissertation, Research

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Adidas guerrilla marketing competition
February 13, 2008, 10:46 am
Filed under: Research

The adidas Guerrilla Marketing Challenge

Great sport events move and inspire people. Outstanding marketing concepts and ideas can reach the same.

This is your chance to inspire people!

Teams consisting of 3-5 students have the opportunity to develop and submit a innovative, creative and authentic guerrilla marketing concept for adidas at UEFA EURO 2008™.

 Me and my housemates have decided we are going to enter this competition, as we feel we have the necessay skills needed and many good ideas.  Also it is a perfect oppotunity for me to showcase the knowledge i have obtained through research for my dissertation.  Final deadline is in a week or so, therefore we are going to try and spend a few hours a night brainstorming concepts to get us through to the next stage.

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Bloguerrilla
February 13, 2008, 10:34 am
Filed under: Dissertation, Research

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Broken display or Brilliant advertising?
February 8, 2008, 12:23 pm
Filed under: Dissertation, Research

 BRILLIANT ADVERT!! 



Fuck its February.
February 4, 2008, 5:56 pm
Filed under: Dissertation, Minor/Major Production

Here’s the situation at present. Dissertation i have written 5411 words to be precise and I’ve just started to introduce the idea of guerrilla advertising.  I feel that my diss is steadily improving however I feel with the additional input from the book I am reading at present, it will improve further.   Today i received “The system of object” by Jean Baudrillard through the post, and i have begun reading it.  I having immediately skipped to the relevant section of the book, as to save time and effort.  The book itself is very complex and understanding Baudrillard’s main concept will take some time.  But this is an intricate element to my dissertation that requires extra time.  I have managed to obtain a number of quotes from the advertising section that I will be able to weave into my essay.    I am however still waiting for Guerrilla advertising which has been delayed due to the supplier running out of stock.    At present I am not sure which section to dedicate the majority of my time to.  My Major work which is due in roughly 3 months or my dissertation which is over half way complete that is in on the 26th March.  I am finding it difficult to manage my time and delegate tasks.  Hopefully this will become easier when the deadlines loom even closer.  At present I am planning on working solidly on my diss tomorrow and then refocusing upon my major after Wednesdays workshop. However i seem to be pushing this start day back as i really dont know where to start with the technical aspects of my webcam game.   I feel that i need to nail down the technicalities before i can begin the front end aspects of production.  The most difficult element to the technical side will be recognising the wand, so this will be my primary focus.  It is a very daunting task as i have never encountered most of the coding that will be needed, by i have joined a number of forums posting my problems and i am awaiting responses.  My optimistic  seems to change every day.  Yesterday i was extremely confident of completion, as i wrote a great deal on my diss and completed a lot of reading.  But today i have been the total opposite, actually at this point i cant even see myself making the game.  I have a vision of the completed game in my head, but very little understanding of the process i need to undertake in order to produce it.  As much as it pains me to say it, i dont think football will be a good idea for the coming months as is takes up valuable time, that could be used for major production research and actual production.  Tomorrow i will probably feel totally different, i shouldn’t have  stayed up and watched the superbowl, maybe im just cranky, yeah thats what it is, its all in hand really.hahaha 



Vodka on a whole new level
February 4, 2008, 5:34 pm
Filed under: Dissertation, Research

Absolut New York

Absolut Vodka (with IKEA)

Absolut Vodka has a reputation for eye-grabbing traditional ads, often featuring graphics by famous artists. But the company outdid itself in 2000 by teaming up with fellow Swedish global brand IKEA to transform a regular Manhattan billboard into a cramped (but stylish) New York City apartment, turned on its side — and shaped like an Absolut bottle. The co-branding experiment drew the attention of Manhattanites walking by, who spread news of the ad. 10_ikea.jpg