yadooG samohT is Thomas Gooday backwards.


McBreakfast
February 4, 2008, 5:32 pm
Filed under: Dissertation, Research

Subway Sleeper

McDonald’s

Fast-food giant McDonald’s wanted to advertise its quick breakfast meals to overworked professionals in fast-paced Hong Kong. So rather than simply bombarding busy workers with TV and radio ads they probably didn’t have the time to see, the company enlisted DDB Hong Kong to come up with a better way. The agency placed a bed in a busy subway station, and hired a model wearing office garb to nap in it. The sheets were printed with an image of a plate of McDonald’s eggs, sausages, and hash browns. Clearly a publicity stunt, the campaign garnered press in Hong Kong media—and no doubt got hungry worker bees to ask each other if they saw the woman sleeping in the train station. 8_mcdonalds.jpg 

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