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CSI…
February 4, 2008, 5:33 pm
Filed under: Dissertation, Research

Crime Scene Clone

AXN Television Network (Sony Entertainment Television)

To get Asian audiences to pay attention to American TV show CSI: Crime Scene Investigation, Sony Entertainment Television’s action-themed AXN network enlisted Saatchi & Saatchi to develop a show-stopping campaign. The agency staged what looked like gruesome murder scenes (like this one) around Singapore. The yellow police tape was printed withCSI viewing schedules. 9_axn.jpg 

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