yadooG samohT is Thomas Gooday backwards.

Tv ads at record high, reports claim!
January 25, 2008, 12:13 pm
Filed under: Dissertation, Research

The ever increasing number of digital TV channels means viewers watched more ads than ever last year, an average of 40 a day, according to research.

TV industry ratings body Barb has found that UK viewers watched 2.25bn TV ads every day in 2007.

This equals a 3.9% increase in the number of commercial impacts – the viewing of one ad, one time, by one person – viewed in 2006 and marks an 11% increase since 2003.

Cadbury's Dairy Milk 'Gorilla' adCadbury’s Dairy Milk ‘Gorilla’ ad: the average 16- to 24-year-old watched 31 TV ads every day last year, says BarbBarb also found an increase in the number of commercial impacts seen by 16- to 24-year-olds, the web-surfing youth demographic frequently cited as lost to TV, compared with 2006.

The average 16- to 24-year-old watched 31 TV ads every day last year, an increase of 1.5% on 2006.

Barb’s figures showed that the number of commercial impacts viewed by the ABC1 demographic – a key audience for advertisers – also increased by 3.6% year on year. On average the ABC1 audience watched 32 ads per day last year.

“A lot of media commentators have been saying that TV is down the pan but that is just not true,” said Mike Parker, the head of strategic sales and commercial marketing at Channel 4. “The so-called ‘connected generation’ are watching TV.”

However, Barb’s figures did show that while 16- to 24-year-olds watched more ads on average last year, overall their TV viewing was down by around five minutes per day compared with 2006.

David Brennan, the research and strategy director at TV marketing body Thinkbox, pointed out that the increase in the viewing of commercial impacts – versus a slight decrease in minutes watching TV – was attributable to the rise of more channels carrying ads made available via digital services such as Freeview, Sky Digital and Virgin Media.

The Barb report, produced in conjunction with Thinkbox, claims that overall people are watching 11 minutes more commercial TV today than they were a decade ago.


“Challenges remain but TV has embraced new technologies and has a great future full of fantastic new ways for brands to reach audiences,” said the Thinkbox chief executive, Tess Alps.http://www.guardian.co.uk/media/2008/jan/24/television.advertising 


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