yadooG samohT is Thomas Gooday backwards.

Writers’ strike boosts YouTube traffic
January 11, 2008, 10:00 am
Filed under: Dissertation, Research

Video-sharing websites such as YouTube have seen dramatic increases in popularity in the US as the writers’ strike has led to TV shows being pulled and a glut of re-runs hitting the schedules.

The biggest winner, according to figures from Nielsen Online, has been Google-owned YouTube, which showed an 18% traffic surge in the two months since the writers’ strike began in November, compared to September and October.

Other sites that have seen major surges in online viewing include Crackle, up 105.6% – from an admittedly small base – Dailymotion, up 12.6%, and LiveVideo, up 9.4%.

Metacafe and Veoh have also posted modest increases in audience in the two months since the TV and film writers strike began.

However, major video website offerings from MySpace, MSN and Yahoo! all saw dips of between 3.5% and 8% across the period.

This indicates that although there has been an overall increase in audience to all video and movie websites of 10% between the two periods, some of the boost to the likes of YouTube has come at the expense of rivals.

Analyst Alex Burmaster said that the strike could be a “possible factor” in accounting for the greater-than-expected growth seen among some sites across the two comparison periods.

A separate US report, The Pew Internet and American Life Project, found that the popularity of video-sharing websites increased significantly across the whole of 2007.

The report found that almost half of the US population that use the internet visited a video-sharing website such as YouTube in 2007. This is up from 33% in 2006.

A New York Times article inferred that the report showed the number of video site users had nearly doubled from the end of 2006 to the end of 2007.

The report found that men are slightly more likely to use a website such as YouTube, while young people are driving the growth of such websites, with 70% of young people under 30 watching online video.

There was a rise in the number of video-sharing websites between 2006 and 2007, and also a surge in the number of people creating amateur videos.

Meanwhile, CBS News has struck a new contract with workers represented by the Writers Guild of America, the trade body representing striking TV and film writers.

The deal relates to a dispute between CBS and employees that dates back to 2005 and is not related to the much larger-scale action involving Hollywood writers.

However, one US media report suggested that the WGA viewed the deal as a possible ice-breaker to get CBS back to the negotiating table over the wider strike action.

Will this current trend continue and viewers migrate to online sources of entertainment, will this mean that advertising primarily shifts its focus to the virtual world?


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