yadooG samohT is Thomas Gooday backwards.

Once you Pop!!!
January 3, 2008, 3:53 pm
Filed under: Dissertation, Research

Home-made Christmas gift from Pringles

* Mark Sweney
o Mark Sweney
o Guardian Unlimited,
o Tuesday December 18 2007


Jinglin’ Pringlin’

A home-made TV ad made for just £300 is to air on ITV1 during the Christmas Day screening of Emmerdale.

Nils Elders, 25 – the maker of the animated ad, which has a touch of South Park to it – won a competition held by crisp brand Pringles.

The 40-second ad will be running in an ad slot during the Christmas edition of Emmerdale, which could be watched by up to 10 million viewers.

One media buying agency insider said ITV’s rate-card price for an ad in the Christmas Day Emmerdale would be around £60,000.

Elders, who works as a freelance music producer, took just two days to write the lyrics and create the song.

He sings his jingle in the ad – “Jinglin Pringlin” – which features animated dancing Pringles.

Elders produced the ad on his home computer in Aberdeen and has scooped a £2,000 prize from the Procter & Gamble-owned Pringles’ competition.

P&G originally only intended to find a jingle to be re-mastered to run over a TV ad.

The company used ad agency Grey for last year’s TV ads, featuring footballers Steven Gerrard, Roberto Carlos, Freddie Ljungberg and Francesco Totti practising “keepy-ups” with a Pringles tin.

P&G chose Elders’ work for this year’s spot from more than 100 other competition entries.

Elders said: “I’m hoping that with the interest from television and the contacts I’ve made I’ll be able to start creating more jingles.”

(Accessed December 2007)


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