yadooG samohT is Thomas Gooday backwards.


AdMotion Media…
January 29, 2008, 5:28 pm
Filed under: Dissertation, Research

AdMotion Media is a complete mobile media operation that provides large & small advertisers a presence through our grocery distribution trucks.  The ability to saturate a specific in-town or cross country market. Our clients come to us for one reason and that is to use our GDT’s to reach the largest audience for a smallest cost per thousand compared to the generic advertising avenues.eviantruck_winner_03_s.jpg  Admotion are an American company based in California, but have seemed to have cornered the market for this type of outdoor advertising. 

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Axe sign takeover
January 29, 2008, 1:16 pm
Filed under: Dissertation, Research

Once more lifted from a French…actually maybe Italian blog:simplyaddicted.splinder.com/ archive/2007-05This campaign plays on everyones common knowledge of signs and the denotations they normally carry.  However Axe (Lynx) have highjacked each and every sign and put their little twist upon things……this is my favourite 72859e631d8ed5c6f3189d987d90e08d.jpegc1905b6f42e446fa65fb352e82e40fa0.jpegLynx are often embrace alternative advertising routes, and i plan to look more in depth into previous campaigns by Lynx! 



Aeroplane seat covers….
January 29, 2008, 1:12 pm
Filed under: Dissertation, Research

Saw these again on a french blog, and they just made me chuckle.  I hate sitting down on aeroplanes for an extended period of time, so anything to brighten them up with be welcomed by me. 6dc735b6cc9f8c7e70d9eaad85b1609e.jpeg5418fcf59580bf20f83914e005f52656.jpegb8057a6190dfa643662ad603d70269d1.jpeg Again this is a very clever use of our personal space, that is not too intrusive to become annoying….in my opinion! 



Funky lorry designs…
January 29, 2008, 1:08 pm
Filed under: Dissertation, Research

These images caught my eye, but as yet I am unsure who produced them…..i will find out asap!4b94686ee41fe787a24dd7bf1c1cfc3f.jpeg 893f3607fa93bb1ce90f5f872ca886f2.jpeg bbd0e336db942132a15ceddef3168140.jpegf5e548268bb5a4ad38d4794a21d78ce4.jpegAs the lorry possess such a large surface area, and is viewed by mountains of people each day, it seems logical to advertise on this space.  However until now this area has been plain and generic, this designs are both eye catching and clever and promote the product in a unique way….plus i like em!!!! 



Adidas Campaign
January 29, 2008, 1:01 pm
Filed under: Dissertation, Research

Found these images on a french website, but it is interesting that i was able to understand the concept of the campaign without the accompanying text, the ad agencies has therefore done a good a job.8a0d61ded33e87619dd4fe1f54fb31be.jpeg37fa0f93bce128ba5e6cbfafcc16d054.jpegd6aacce6a37ace1d135bae7859f0c2ae.jpeg I think that i also read about this campaign in “Advertising is dead: Long live advertising” but i now have the image i need if i wish to include them in my dissertation.  



Tv ads at record high, reports claim!
January 25, 2008, 12:13 pm
Filed under: Dissertation, Research

The ever increasing number of digital TV channels means viewers watched more ads than ever last year, an average of 40 a day, according to research.

TV industry ratings body Barb has found that UK viewers watched 2.25bn TV ads every day in 2007.

This equals a 3.9% increase in the number of commercial impacts – the viewing of one ad, one time, by one person – viewed in 2006 and marks an 11% increase since 2003.

Cadbury's Dairy Milk 'Gorilla' adCadbury’s Dairy Milk ‘Gorilla’ ad: the average 16- to 24-year-old watched 31 TV ads every day last year, says BarbBarb also found an increase in the number of commercial impacts seen by 16- to 24-year-olds, the web-surfing youth demographic frequently cited as lost to TV, compared with 2006.

The average 16- to 24-year-old watched 31 TV ads every day last year, an increase of 1.5% on 2006.

Barb’s figures showed that the number of commercial impacts viewed by the ABC1 demographic – a key audience for advertisers – also increased by 3.6% year on year. On average the ABC1 audience watched 32 ads per day last year.

“A lot of media commentators have been saying that TV is down the pan but that is just not true,” said Mike Parker, the head of strategic sales and commercial marketing at Channel 4. “The so-called ‘connected generation’ are watching TV.”

However, Barb’s figures did show that while 16- to 24-year-olds watched more ads on average last year, overall their TV viewing was down by around five minutes per day compared with 2006.

David Brennan, the research and strategy director at TV marketing body Thinkbox, pointed out that the increase in the viewing of commercial impacts – versus a slight decrease in minutes watching TV – was attributable to the rise of more channels carrying ads made available via digital services such as Freeview, Sky Digital and Virgin Media.

The Barb report, produced in conjunction with Thinkbox, claims that overall people are watching 11 minutes more commercial TV today than they were a decade ago.

 

“Challenges remain but TV has embraced new technologies and has a great future full of fantastic new ways for brands to reach audiences,” said the Thinkbox chief executive, Tess Alps.http://www.guardian.co.uk/media/2008/jan/24/television.advertising 



Facebook in Nokia talks…
January 21, 2008, 5:34 pm
Filed under: Dissertation, Research

Facebook is negotiating with Nokia over a mobile tool that could see the social networking site built into hundreds of thousands of phone handsets.

The Finland-based mobile firm is said to be exploring ways of promoting a mobile version of Facebook through specific handsets in the same way that YouTube features on Apple’s iPhone, website paidContent said today.

Nokia is also reported to be negotiating with Facebook about buying a small stake in the company and an unnamed executive confirmed that “a partnership is in the works”.

Both developments would give Facebook a healthy foothold in the mobile market.Facebook…