yadooG samohT is Thomas Gooday backwards.


Adicolor’s Berlin Campaign
December 11, 2007, 5:27 pm
Filed under: Dissertation, Research

Found this whilst researching for my dissertation. Adidas used local graffiti artists in Berlin to seamlessly promote their new customizable range of trainers – adicolor.

After putting up 99.5% white/blank posters in paid-for ad space, local artists began appropriating the space for their own use (and even promotion). Adidas then re-postered the same billboards with die-cut versions of the trainers…

The result? Site-specific ads customized by the target market. Fucking Brilliant

From beinghunted.com & www.boredomisyourfault.com

adicolor

adicolor1

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1 Comment so far
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It was a real innovative idea and it looks like it grabbed it’s target audience! Thanx for the post!

Comment by Tim




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