yadooG samohT is Thomas Gooday backwards.

Diss = Piss of….
November 24, 2007, 4:07 pm
Filed under: Dissertation, Minor/Major Production

The dissertation itself isn’t worrying a great deal to be honest. I believe that I can write 8,000-10,000 words to a decent standard. It is the accompanying reading that is so time consuming, and it doesn’t help being quite possibly the slowest reader in the world. However i am try and to read little bits here and there whenever i get a chance.

I have just completed the first chapter of ‘No Logo’ by Noami Klein and I have to say that the content is genuinely interesting. I wouldn’t say i haven’t been able to “put it down” but it has been very relevant to my topic of discussion and also i have absorbed a lot of the information.

“Logos, by the force of ubiquity, have become the closest thing we have to an international language, recognized and understood in many more places than English.”

This is very true, brands or logos are recognised the world over, the Macdonald’s M has become synonymous with fast food for instance. This got me realising that I need to attach a very strong and eye catching brand to my ‘Line King’ game immediately, as this could become an ‘international language’.

McDonlads Logo

Additionally I would also like to delve further into the world of alternative advertising and see if these logos played as an important role as in traditional media…….

I have also obtained

Successful Advertising- Key alternative approaches, Martyn P. Davis

Subculture: the meaning of style, Dick Hebdige

to get my teeth into…..


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