yadooG samohT is Thomas Gooday backwards.

The adidas Guerrilla Marketing Challenge

Great sport events move and inspire people. Outstanding marketing concepts and ideas can reach the same.

This is your chance to inspire people!

Teams consisting of 3-5 students have the opportunity to develop and submit a innovative, creative and authentic guerrilla marketing concept for adidas at UEFA EURO 2008™.

 Me and my housemates have decided we are going to enter this competition, as we feel we have the necessay skills needed and many good ideas.  Also it is a perfect oppotunity for me to showcase the knowledge i have obtained through research for my dissertation.  Final deadline is in a week or so, therefore we are going to try and spend a few hours a night brainstorming concepts to get us through to the next stage.