yadooG samohT is Thomas Gooday backwards.


Desiree Palmen
February 25, 2008, 1:47 pm
Filed under: Research

http://www.desireepalmen.nl/index.php Don’t quite know how i stumbled across this website, i believe it was whilst i watching upon the Media Guardian website.  Anywho it really caught my eye, and i love the pain staking attention to detail.    atelier.jpg  boekenkast1.jpg



Adiboost
February 13, 2008, 11:20 am
Filed under: Dissertation, Research

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Deadline…
February 13, 2008, 10:53 am
Filed under: Dissertation, Research

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Adidas guerrilla marketing competition
February 13, 2008, 10:46 am
Filed under: Research

The adidas Guerrilla Marketing Challenge

Great sport events move and inspire people. Outstanding marketing concepts and ideas can reach the same.

This is your chance to inspire people!

Teams consisting of 3-5 students have the opportunity to develop and submit a innovative, creative and authentic guerrilla marketing concept for adidas at UEFA EURO 2008™.

 Me and my housemates have decided we are going to enter this competition, as we feel we have the necessay skills needed and many good ideas.  Also it is a perfect oppotunity for me to showcase the knowledge i have obtained through research for my dissertation.  Final deadline is in a week or so, therefore we are going to try and spend a few hours a night brainstorming concepts to get us through to the next stage.

button.jpg



Bloguerrilla
February 13, 2008, 10:34 am
Filed under: Dissertation, Research

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Broken display or Brilliant advertising?
February 8, 2008, 12:23 pm
Filed under: Dissertation, Research

  BRILLIANT ADVERT!! 



Fuck its February.
February 4, 2008, 5:56 pm
Filed under: Dissertation, Minor/Major Production

Here’s the situation at present. Dissertation i have written 5411 words to be precise and I’ve just started to introduce the idea of guerrilla advertising.  I feel that my diss is steadily improving however I feel with the additional input from the book I am reading at present, it will improve further.   Today i received ”The system of object” by Jean Baudrillard through the post, and i have begun reading it.  I having immediately skipped to the relevant section of the book, as to save time and effort.  The book itself is very complex and understanding Baudrillard’s main concept will take some time.  But this is an intricate element to my dissertation that requires extra time.  I have managed to obtain a number of quotes from the advertising section that I will be able to weave into my essay.    I am however still waiting for Guerrilla advertising which has been delayed due to the supplier running out of stock.    At present I am not sure which section to dedicate the majority of my time to.  My Major work which is due in roughly 3 months or my dissertation which is over half way complete that is in on the 26th March.  I am finding it difficult to manage my time and delegate tasks.  Hopefully this will become easier when the deadlines loom even closer.  At present I am planning on working solidly on my diss tomorrow and then refocusing upon my major after Wednesdays workshop. However i seem to be pushing this start day back as i really dont know where to start with the technical aspects of my webcam game.   I feel that i need to nail down the technicalities before i can begin the front end aspects of production.  The most difficult element to the technical side will be recognising the wand, so this will be my primary focus.  It is a very daunting task as i have never encountered most of the coding that will be needed, by i have joined a number of forums posting my problems and i am awaiting responses.  My optimistic  seems to change every day.  Yesterday i was extremely confident of completion, as i wrote a great deal on my diss and completed a lot of reading.  But today i have been the total opposite, actually at this point i cant even see myself making the game.  I have a vision of the completed game in my head, but very little understanding of the process i need to undertake in order to produce it.  As much as it pains me to say it, i dont think football will be a good idea for the coming months as is takes up valuable time, that could be used for major production research and actual production.  Tomorrow i will probably feel totally different, i shouldn’t have  stayed up and watched the superbowl, maybe im just cranky, yeah thats what it is, its all in hand really.hahaha 



Vodka on a whole new level
February 4, 2008, 5:34 pm
Filed under: Dissertation, Research


Absolut New York

Absolut Vodka (with IKEA)

Absolut Vodka has a reputation for eye-grabbing traditional ads, often featuring graphics by famous artists. But the company outdid itself in 2000 by teaming up with fellow Swedish global brand IKEA to transform a regular Manhattan billboard into a cramped (but stylish) New York City apartment, turned on its side — and shaped like an Absolut bottle. The co-branding experiment drew the attention of Manhattanites walking by, who spread news of the ad. 10_ikea.jpg 



CSI…
February 4, 2008, 5:33 pm
Filed under: Dissertation, Research


Crime Scene Clone

AXN Television Network (Sony Entertainment Television)

To get Asian audiences to pay attention to American TV show CSI: Crime Scene Investigation, Sony Entertainment Television’s action-themed AXN network enlisted Saatchi & Saatchi to develop a show-stopping campaign. The agency staged what looked like gruesome murder scenes (like this one) around Singapore. The yellow police tape was printed withCSI viewing schedules. 9_axn.jpg 



McBreakfast
February 4, 2008, 5:32 pm
Filed under: Dissertation, Research


Subway Sleeper

McDonald’s

Fast-food giant McDonald’s wanted to advertise its quick breakfast meals to overworked professionals in fast-paced Hong Kong. So rather than simply bombarding busy workers with TV and radio ads they probably didn’t have the time to see, the company enlisted DDB Hong Kong to come up with a better way. The agency placed a bed in a busy subway station, and hired a model wearing office garb to nap in it. The sheets were printed with an image of a plate of McDonald’s eggs, sausages, and hash browns. Clearly a publicity stunt, the campaign garnered press in Hong Kong media—and no doubt got hungry worker bees to ask each other if they saw the woman sleeping in the train station. 8_mcdonalds.jpg